logo
Primary Logomark
Updated 3d ago
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Brand repository
Aurora Labs
An AI infrastructure company for fast-moving product teams. The brand should feel exacting, luminous, and quietly confident.
Overview
Reference card
A compact snapshot of the brand system for quick orientation, reviews, and handoff.
Aurora Labs
Brand systems for teams shipping at machine speed.
confidenttechnicalclearmodernmeasured
Precise brand infrastructure
Aurora Labs speaks with technical clarity and measured confidence. It avoids spectacle and explains complexity in a way that feels composed, exact, and useful.
Mission
Give product teams a brand system that moves as fast as they do.
Satoshi
Display / headings
700
Aa
Precise systems for living brands.
General Sans
Body / UI
500
Aa
Precise systems for living brands.
JetBrains Mono
Meta / API
400
Aa
Precise systems for living brands.
System
Colors
Core palette families, supporting utility colors, and expanded ramps for production use.
Primary family
Main brand color for anchors, product surfaces, and the most recognizable brand moments.
#111111
050
#DEDEDE
100
#B3B3B3
200
#838383
400
#3C3C3C
600
#111111
800
#111111
Secondary family
Support color for diagrams, interactive accents, and secondary marketing energy.
#6E6E68
050
#EBEBEA
100
#D1D1CF
200
#B4B4B0
400
#888883
600
#6E6E68
800
#545450
Accent family
Reserved emphasis color for moments that need a sharper point of attention.
#D9D9D3
050
#FAFAF9
100
#F3F3F1
200
#EBEBE8
400
#E0E0DB
600
#D9D9D3
800
#A1A19D
Supporting utility colors
Neutral and functional tokens that help the brand work across interfaces, diagrams, states, and templates.
Core palette reference
The current named brand colors as originally defined in the generated identity.
System
Typography
Type families, hierarchy, and usage rules intended for brand expression, UI, and supporting metadata.
Satoshi
Display / headings
700
Aa
Precise systems for living brands.
General Sans
Body / UI
500
Aa
Precise systems for living brands.
JetBrains Mono
Meta / API
400
Aa
Precise systems for living brands.
Type scale
Recommended hierarchy for interfaces, brand decks, templates, and generated content.
Display
hero moments
56-72 / 1.0
Precise brand infrastructure
Heading
section titles
32-40 / 1.08
Everything your brand needs
Subheading
card and block titles
20-24 / 1.2
Technical clarity, quietly delivered
Body
product and marketing copy
15-17 / 1.55
Aurora Labs explains complexity in a composed and exacting voice.
Meta
labels and utilities
11-13 / 1.35
BRAND SYSTEM / API READY
Usage guidance
Use the heading family for high-visibility brand moments only; UI controls and dense interfaces should lean on the body family.
Keep body copy at medium weight or lighter, with enough line-height to preserve clarity in product surfaces and long-form guidance.
Reserve mono or accent type for metadata, filenames, technical values, and implementation notes rather than headline content.
Heading role
Satoshi
Use for hero statements, section headings, and key campaign lines.
Body role
General Sans
Use for UI copy, paragraphs, captions, and interface labels that need high readability.
Meta role
JetBrains Mono
Use for tokens, file names, specs, exports, and implementation-oriented metadata.
System
Language
Voice, core lines, and tone cues that should shape generated copy and campaign output.
Core language
Tagline: Brand systems for teams shipping at machine speed.
Slugline: Precise brand infrastructure
Tone keywords
confidenttechnicalclearmodernmeasured
Voice description
Aurora Labs speaks with technical clarity and measured confidence. It avoids spectacle and explains complexity in a way that feels composed, exact, and useful.
Audience
Seed to growth-stage software companies that need a credible, scalable brand without the drag of fragmented tools.
Mission
Give product teams a brand system that moves as fast as they do.
Do
Explain the value directly and with specificity. Prefer clarity and precision over hype.
Sound composed and technically fluent, especially when describing systems, infrastructure, and workflows.
Use short, well-structured sentences that make complex concepts feel intelligible and controlled.
Avoid
Do not sound theatrical, prophetic, or overly futuristic.
Avoid vague claims like 'revolutionary' or 'game-changing' unless you can immediately substantiate them.
Do not lean on startup slang or forced informality when speaking to technical teams.
Message examples
Reference lines that show the intended tone across common brand touchpoints.
Homepage headline
Brand systems for teams shipping at machine speed.
Product subhead
A single source of truth for the colors, marks, and language your team needs to move quickly without drift.
CTA
Generate the next asset
System
Logos
Primary mark, wordmark reference, and logo files available for production use.
Primary mark
Wordmark
AURORA LABS
Clear space
Maintain at least 0.5x the mark width around the symbol and wordmark lockup.
Minimum size
Do not render the symbol below 24px or the wordmark below 120px without a specialized small-size variant.
Available logo assets
brand card
Brand Card
Updated 3d ago
PNGgeneral1200x675
favicon
Favicon
Updated 3d ago
PNGwebsite32x32
Logo usage
Use the symbol alone for avatars, favicons, and constrained product surfaces.
Use the full wordmark when the brand needs to read clearly in decks, landing pages, and documentation.
Keep generous clear space around the mark. A safe minimum is half the mark width on all sides.
Prefer solid backgrounds or very low-noise surfaces behind the logo. Avoid placing it over busy imagery.
Misuse to avoid
Do not stretch, rotate, outline, or recolor the mark outside the approved palette.
Do not place the mark on backgrounds with insufficient contrast.
Do not recreate the wordmark manually or substitute the typeface without an explicit variant.
Placement guidance
App icon
Use the symbol alone on neutral or brand-primary backgrounds for avatars, favicons, and nav contexts.
Marketing lockup
Use the wordmark or symbol-plus-wordmark when brand recognition and legibility matter more than space efficiency.
Dark surfaces
Prefer the light or full-color approved version and avoid low-contrast applications on tinted or noisy backgrounds.
Library
Assets
Exports and working files grouped by how teams actually use them across production channels.
Repository summary
3
Working assets
3
Logo files
3d ago
Latest refresh
Asset usage notes
Keep canonical source files in the repository even when downstream teams export their own delivery formats.
Store web, social, and presentation assets separately so downstream generation can reference the right constraints by default.
When new assets are generated, attach them to the closest existing system area instead of leaving them as uncategorized output.
Foundation assets
Core reusable exports that support brand operations across channels.
color palette
Palette Export
Updated 3d ago
JSONgeneral
Web assets
Website, product, and metadata assets used in digital surfaces.
social
Website Avatar
Updated 3d ago
PNGwebsite512x512
og image
Open Graph Card
Updated 3d ago
PNGwebsite1200x630
Social assets
Assets intended for campaign, community, and social distribution.
social
Website Avatar
Updated 3d ago
PNGwebsite512x512
Recommended additions
Presentation cover
A reusable keynote or pitch-deck cover using the primary mark, headline scale, and neutral canvas tones.
Social template set
Modular templates for product launches, hiring posts, event promos, and quote graphics.
UI illustration kit
A small set of system-consistent diagrams or motifs to support product marketing and docs.
Reference
Guidelines
A working playbook for generating brand-consistent output across channels, tools, and collaborators.
Core heuristics
Use the primary mark for product and profile surfaces, and reserve the full wordmark for presentations, landing pages, and formal materials.
Lead with technical clarity and measured confidence. Keep copy direct, specific, and useful rather than theatrical.
Default to the defined palette and typography roles before introducing campaign-specific variations.
6
Assets generated
86%
Completeness
3d ago
Last updated
Web and product
Lead with the primary palette, keep interfaces restrained, and use the logo mark sparingly in navigational or identity moments rather than as repeated decoration.
Social and campaign
Use stronger color contrast and clearer headline framing, but keep copy direct and technically credible. The brand should feel composed even in louder channels.
Docs and decks
Favor the wordmark, body family, and neutral backgrounds. Keep diagrams clean, annotated, and grounded in the approved system colors.
Prompt templates
Generate a landing page hero for Aurora Labs that uses Void Navy as the anchor color, keeps the tone measured and technical, and emphasizes clarity over hype.
Create a social graphic announcing a new infrastructure feature using the approved palette, the logo mark, and copy that sounds exacting, modern, and calm.
Draft a product explainer section for Aurora Labs in a voice that is confident and useful, with concise headings and practical body copy.
Review checklist
Does the output use approved color families and avoid introducing unrelated hues without intent?
Does the typography follow the role split between display, body, and meta styles?
Is the copy clear, precise, and credible for technical product teams?
Are the logo and wordmark used in contexts that preserve clarity and adequate spacing?
Admin
Settings
Original prompt
An AI infrastructure company for fast-moving product teams. The brand should feel exacting, luminous, and quietly confident.